• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Develop and implement link building strategy

• Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

• Moderate all user-generated content in line with the moderation policy for each community




• Proven SEO experience

• Proven SEM experience managing PPC campaigns across multiple platforms

• Solid understanding of performance marketing, conversion, and online customer acquisition

• Experience with A/B and multivariate experiments

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

• Proven working experience in social media marketing or as a digital media specialist

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge


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