NOW HIRING
SEO AND SOCIAL MEDIA EXPERT
Skills/Responsibilities:
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
Requirements:
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across multiple platforms
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
Send us your CV at cv@radixcloud.com