Starting a company involves many firsts. First customer, first invoice, first ad, and of course, your first website. Very often, creating your first website requires many hours of effort to get it just the way you want it, as well as knowledge of web design. Unfortunately, after this first initial phase, most companies stop paying attention to their website, even today. In today’s digital world, this can reflect very badly on your business and as a result, you could lose sales, you won’t be able to have any brand visibility etc. Here are 5 reasons why maintaining your website and your web presence are important:
1. Your site is your window on your business
Everybody enjoys window shopping, and a website provides people with the ability to window shop any type of business. They can get an idea about your services or products and also learn more about your company and your team. It is important that they get to see the most up to date view of your company, otherwise they will get the wrong idea about what you are able to do. Regularly updating your site and keeping it active will ensure that people have an up to date view on your business and that you are still active. Customers today make informed choices, and your maintaining your website can enable them to be informed about your services or products.
2. Stay ahead of your competitors
If you aren’t keeping your website up to date, then it is very likely that your competitors are. If they are not, then you have a huge opportunity to take advantage of. People want to see modern webpages that have current and up to date information. If they see an older site that hasn’t been updated in many years, they will not stay on that page. They will simply visit the next one in the list and if they have an up to date page, they will stay there. It’s not just the information you present, it’s the way you present it that matters.
3. Stay Relevant on Search Engines
Search engines like to present new information. If there are 5 different sites that are promoting the same type of product, but only one has updated their website, this one will be presented before the others. Maintaining a blog on your website or regularly updating your products and product descriptions can go a long way to ensure that your pages stay relevant on search engines. Adding new features will also enable you to stay more relevant.
4. Stay in touch with your community
Your website can provide you a lot of information about who is visiting and how they came to your site. This information can help you find new leads and new places to advertise. Regularly updating your website will ensure that people continue to visit your site, and also share your site with other interested people. The information you can gather from these visits can be a very important tool for your marketing and sales team.
5. Stay Active
An active website lets people know that your company is open for business and available to support the needs of their customers. Updating the look and feel of your website with the new trends, maintaining the information and articles, and posting to your blog and social media outlets also ensures that your company looks professional and knowledgeable in the space that you are working in. Companies that do not maintain an active website look old and not in touch with their customer base. Keep an active website and grow your customer base. This is also very important with the previous point- staying in touch with your community.
Maintaining your website is essential to businesses today, especially now that most people do their product research on their mobile devices. If your site isn’t ready for today’s user requirements, or not cater to their desired user experience – you will most likely lose business.